All Sports is a public blockchain that wants to create a decentralized, global platform for the sports industry. The planned ecosystem will support sports intellectual property (IP) asset trading, sports promotion, sports prediction markets, and sports information platforms. Developers will be able to use the platform to develop and build their own applications and resources.
The annual output value of the global sports industry in 2017 was almost $2 trillion USD. This includes categories like recreational sports, competitive sports, and emerging e-sports. The global betting market alone is estimated to have reached over $536 billion USD in 2017. When you factor the various underground betting markets, the betting industry’s market size could easily go over $1 trillion USD.
Many people are predicting that sports betting is only going to get bigger now that more than 100 countries around the world have legalized it. Sponsored derivatives based on IP licensing and sports betting are currently the two largest sources of commercial revenue for the sports industry.
Brazilian football star Neymar’s transferred to Paris Saint-Germain for a record $263 million USD fee, Floyd Mayweather and Connor McGregor’s cross-border game made more than $600 million USD, and the Dota 2 T17 championship games raked in over $10 million USD for the winning team. All of these cases demonstrate how top IPs and stars in the sports industry have huge commercial value.
With the growth of the internet, and particularly mobile internet, the sports industry is now migrating from traditional channels to web channels. This is further expanding the industry’s influence, but there are still too many problems that limit the sports industry’s potential on the internet.
All Sports wants to use blockchain technology to provide an open platform for a decentralized sports ecosystem chain. Through smart contracts and a token system, the platform will provide developers with a convenient and complete set of interface protocols for payment and settlement as well as app development.
The All Sports team is already reaching out to the world’s largest mobile football community, top sports betting service providers, and top athletes to create a public blockchain with strong support from the sports industry.
How The All Sports Blockchain Works
All Sports will use the blockchain to solve many of the problems preventing the spread of the sports industry on the internet. The platform solves the following problems in sports communities:
Unreliable authentication mechanisms – Authentication of content often lags in a centralized platform-generated content model.
Lack of identity mechanisms – Without a reliable identity mechanism, many online sports betting platforms can’t be legally accessed by the general public.
Poor incentive mechanisms – There are no incentives built into the current system to fairly reward all participants for reading posts, commenting, sharing, and giving likes to help the whole community.
Commercialization of value – The poor structure of existing incentive mechanisms and the fragile relationship between sports communities and their users make it difficult to commercialize any value a platform provides.
Decentralized Sports Ecosystem
All Sports wants to provide open services for a decentralized sports ecosystem. Its developers are building a decentralized sports information and community platform that is split into three parts:
1. Sports IP assets trading platform – This platform connects sports IP asset owners, fans, content providers, and supporters. It will function as an authorized trading center where users can view, distribute, and trade sports IP assets.
2. Sports prediction and entertainment platform – This platform provides the infrastructure and basic technical services for sports prediction and entertainment. It will function as an official betting platform for lottery services. Users can use it to participate in prediction markets or organize their own prediction games.
3. Application and games platform – All Sports will provide developers with an SDK and API for developing decentralized applications (DApps) and games. Developers can earn fees every time users access their services.
All Sports will use a ledger to record all trading and user information and a distributed database to store media information. The platform will also have smart contract functionality for developing decentralized applications and services. It is unclear how exactly the platform and its incentive mechanism will operate. The All Sports white paper doesn’t provide any useful technical details.
SOC is the All Sports platform’s utility token. It is a major component of the ecosystem and will function as the unit of exchange between participants on the platform. Payment for all applications and services offered on All Sports will be made in SOC. All transactions will be subject to a to-be-determined service fee.
SOC Trading Volume, Pricing, and Market Cap
The total volume of SOC caps at 1.5 billion tokens. They are distributed as follows:
– 40% (600 million tokens) was sold in a private sale
– 40% (600 million tokens) is held by the All Sports Foundation for marketing, commercial development etc.
– 20% (200 million tokens) is set aside for the founding and development team
The value of SOC has experienced some interesting changes since its launch. Its market cap was first listing in February 2018 at $45 million USD. It dropped to $12 million in the next two months before shooting up to reach an all-time high of $222 million USD in May 2018. It’s price has since fallen back to pre-May lows and is showing no signs of picking up steam.
Buying, Storing and Selling SOC
SOC can be acquired from Huobi, OKEx, Fcoin, CoinTiger, Hotbit, and HitBTC.
Since SOC is an ERC20 token, it can be stored in any wallet that supports that standard, including Mist, Parity, Jaxx, MetaMask, Exodus, and MyEtherWallet. Hardware wallets like the Trezor and Ledger Nano S should also work.
Liquidity of SOC Tokens
SOC has decent market liquidity for a public blockchain that has yet to publish any code on GitHub. Its future looks promising. The project is reportedly partnering with All Football, a sports app with 50 million football fans, to showcase the All Sports platform and its apps.
The developers are also reportedly in talks with lottery companies that are interested in cooperating with the All Sports platform to provide users with betting services. You can read their bi-weekly reports on the official blog. A beta version of the sports entertainment platform is scheduled to go live in Q3 2018.